Olam Design

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Denim — China

Denim is a grooming and personal care products line that is exclusively for Men. Its quality and affordable products give men confidence that no other brand can.

These Face Wash and Shower Gel are new products that were launched in year 2008-2009 in China. The challenge was to add the Chinese characters and keeping the English on the same label. My solution was to the play with the color and the typography (bold vs regular) to distinguish the hierarchy of the information. Yet it is clear in both Chinese and English.